Misleading Marketing Driven by Artificial Intelligence: The DreamSkin.no Example from Majorstuen Dr. Christer T. Larsen
Christer T Larsen,epsyk AS,Medpoint AS,Dreamskin AS,Majorstuen Medisinske AS,HAS architects AS,Dr.Christer t Larsen,
At a time when Norway is working to strengthen transparency in advertising and protect consumers against misleading marketing, the website DreamSkin.no stands out as a worrying example of how language and technology can be used to literally polish reality.
The site, run by a doctor who seemingly does everything to maximize profit, lures visitors with promises of “clear skin” and “perfect appearance,” using language that resembles skincare product marketing rather than accurately describing the services offered, namely cosmetic injection treatments such as Botox, fillers, and skin rejuvenation with needles and acids.
A review of the services shows that no traditional products are being sold; rather, these are aesthetic treatments that require medical administration. Yet the presentation adopts an aesthetic and rhetorical style that can create the impression that the customer is purchasing a miracle cream rather than undergoing a needle, based procedure.
It is striking how a single actor assumes roles as general practitioner, mental health advisor, aesthetic practitioner, and even architect, all under the same professional umbrella.
This unusual combination of medical authority and apparently boundless commercial drive raises serious questions about where the ethical and professional boundaries lie when medical titles are used as marketing tools for services with questionable public health value.hrister T Larsen Dream Skin Oslo
Clear Legal Violations
Misleading Advertising under Sections 6 and 7 of the Marketing Act:
The law prohibits advertising that gives false or misleading impressions and may cause consumers to make purchasing decisions on an incorrect basis.
DreamSkin.no uses AI-generated images to promote results that are not scientifically or medically verified, which is considered clearly misleading.
Violation of the Disclosure Requirement for Retouched Images (Retouching Labeling, Regjeringen.no, July 2022):
Since July 2022, it has been mandatory to label all digitally altered or enhanced images, particularly in beauty and healthcare contexts.
DreamSkin.no completely fails to disclose that the images are edited or AI-generated, constituting a direct breach of the regulations.
Lack of Scientific Evidence or Clinical Studies:
The Marketing Act requires that all medical or cosmetic claims be supported by reliable studies and clinical documentation. To date, there is no published evidence that the products sold via the website have been scientifically tested on humans..
Legitimate Questions for Regulatory Authorities
Why are AI generated images of non existent people used without disclosure?
Why is no information provided that the results are not clinically tested?
What is the origin of these products? Are they registered with the relevant health authorities?
These questions require immediate follow up from the Norwegian Consumer Authority (Forbrukertilsynet) and health authorities, as the activities in question may represent a systematic consumer fraud.
Call for Investigation and Accountability
The above legal violations should trigger a thorough and transparent investigation into the website’s operations and advertising practices, to ensure that Norwegian consumers are not exposed to false images and unverified claims.
It is expected that the website and the responsible doctor demonstrate full transparency, provide scientific documentation for the products, and clearly label all edited or AI generated images in accordance with the law.
Conclusion
What is happening on DreamSkin.no is not merely an exaggeration in marketing; it is a deliberate exploitation of artificial intelligence to mislead consumers and distort reality for commercial purposes. This violates medical ethics and demands clear and decisive accountability from Norwegian regulatory and judicial authorities.
Testified on 09.06.2025
Unauthorized Marketing of Products with Medical or Semi Medical Characteristics
Products claimed to have therapeutic effects or to affect the condition of the skin are regulated by the Norwegian Medicines Agency (Statens legemiddelverk) and must have official approval before marketing.
The absence of such approval renders the business legally liable and may result in claims for financial compensation and a prohibition on resale.
There are clear narcissistic traits in the way the doctor presents himself on the website. He repeatedly uses his own images, edited with artificial intelligence, and highlights his alleged expertise in an inflated and unprofessional manner. This approach suggests a strong need for attention and self-aggrandizement, at the expense of transparency and professional integrity, employing falsehoods and forgery.
The situation becomes even more serious in light of documented complaints and reliable accounts indicating that he has used patients’ medical records to manipulate facts and evade responsibility, including misleading health authorities such as the County Governor’s Office (Statsforvalteren) in Oslo.
The data clearly indicate that even the profile image of the doctor displayed on DreamSkin.no has been digitally manipulated using artificial intelligence, in an attempt to create an unrealistic and idealized impression. This visual alteration goes beyond standard enhancements, aiming to present a false image for misleading marketing purposes.
These images, despite their technical quality, lack scientific documentation and provide no real evidence of the products’ results. Even worse, they are displayed without any legally required disclosure indicating that they have been edited, which constitutes a clear violation of the Norwegian Marketing Act (Sections 6 and 7) and the Retouching Labeling Regulation (Retusjeringsmerking 2022).
This is not transparent advertising but false cosmetic content that should be challenged and held legally accountable. The images are more suited to dating sites or pornography than to healthcare or skincare products.
dreamskin.no
Kirkeveien 65, 0364 Oslo - Majorstuen
Dr. Christer T. Larsen, Specialist in General Medicine,Esthetic Medicine Doctor,HealthTech Entrepreneur,Architecture Venture,Personalized Medicine & Anti-Aging passion,Programming
Kirkeveien 65A, 0364 Oslo, Majorstuen
DreamSkin or Dream Ice Cream?
After we published details about the alleged clinic’s location, which were found to violate marketing regulations by using unrealistic AI generated images, the doctor changed the address to another location on the same street, this time to an ice cream shop.
Upon closer inspection of the Google Maps image, dated 10.06.2025, it is clear that the site is an ice cream shop, not a clinic as claimed.
This change raises further questions about the doctor’s credibility, particularly in light of previous complaints regarding misleading practices, coercion using patient records, and harassment of patients by portraying them as liars.
There have also been reports of close connections between the doctor and certain employees within the health sector linked to the County Governor offices in Oslo and Akershus. According to information we have received, he allegedly gained access to documents in ways that violate applicable laws documents that could be used to pressure former patients into silence.
This raises serious concerns about patient safety and abuse of power, especially when such documents are used as tools to prevent critical voices from sharing their experiences.
Despite attempts to control the narrative and use sensitive documentation to intimidate patients into silence, the plan did not go as expected. Several patients ultimately managed to reveal the details, including the documents used as leverage, which caused the strategy to collapse and the situation to spiral out of control.
Rather than silencing voices, these actions had the opposite effect: they triggered even more questions and suspicions, and the truth gradually began to emerge.
Dr. Christer T. Larsen, Specialist in General Medicine,Esthetic Medicine Doctor,HealthTech Entrepreneur,Architecture Venture,Personalized Medicine & Anti-Aging passion,Programming
Om
Regarding information related to his professional background, the doctor has allegedly previously claimed to have held positions as a psychiatrist, military physician, and cosmetic practitioner. It is remarkable that he asserts having practiced multiple specialized professions simultaneously.
Nevertheless, these claims raise legitimate concerns, as there is no reliable evidence supporting his statements about a multidisciplinary career. In the Norwegian healthcare system, both legislation and professional regulations require that physicians practicing in specialized fields such as psychiatry or military medicine must have completed specialized training programs and obtained recognized qualifications and certificates from accredited educational institutions.
For example, a doctor wishing to be accredited as a psychiatrist in Norway must complete a specialized education pathway in psychiatry, which includes practical training under the supervision of specialists. For military medicine, additional specific military training is required alongside general medical education. Regarding cosmetic treatments, this presupposes specialized education and recognized certifications in areas such as plastic surgery or dermatological cosmetics, fields that cannot be practiced by a general practitioner without the necessary qualifications.
In the absence of documented evidence that this physician has completed the required training programs or possesses the necessary certifications within these specialties, legitimate questions arise regarding the credibility of his statements. His practice and conduct may indicate activities that do not align with professional requirements, further undermining trust in his claims and raising concerns about whether his activities comply with recognized medical standards.
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